Электронная литература: Economics, finance, business & management

28 Business Thinkers Who Changed the World is a guide to the people who have fundamentally reshaped their industries and the way we do business today. Some of these game changers are great intellectuals while others are 'gut instinct' types; some are motivated by desire to change the world, while others are driven by money and power. Bursting with energy and wit, Rhymer Rigby profiles the top business brains of our time to show ...

Game theory, the formalized study of strategy, began in the 1940s by asking how emotionless geniuses should play games, but ignored until recently how average people with emotions and limited foresight actually play games. This book marks the first substantial and authoritative effort to close this gap. Colin Camerer, one of the field's leading figures, uses psychological principles and hundreds of experiments to develop mathem ...

  Successfully starting a new business venture depends upon more than having a brilliant idea, getting funding, and getting the product or service to market.  Entrepreneurs must also learn to read the market and understand the environments in which they must operate. Entrepreneurial Opportunity places the emphasis on reading and making the most of things that may be beyond the entrepreneur's control, from default ...

Many of the world's greatest businesses are family owned, and with this comes the threat of family feuding, sibling rivalries, and petty jealousies. Family Wars takes readers behind the scenes on a rollercoaster ride through the ups and downs of some of the biggest family-run companies in the world, showing how family in-fighting has threatened to bring about their downfall. Covering families such as Ford, Gucci, McCain, Guinne ...

The fifth edition of this all-time standard includes new material on preproduction and High Definition as well as an update of all budgets.

"e;For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to d ...

Leadershift is about adapting and changing traditional models of leadership in response to the influence of mass collaboration, a form of collective action involving large numbers of people working independently on a single project - Wikipedia, for example. As traditional models of collaboration are radically altered, those in leadership roles need to understand their place in this new hierarchy and how to respond. Mass colla ...

In Leadership under Pressure, Col. Bob Stewart draws on his experiences in the army and in business, using them to illustrate the key attributes of a leader. In this timely and personal view of leadership, readers learn how to maintain morale in tough times, deal with a crisis, show courage to colleagues, and lead others by example. Personal stories and frontline details will give aspiring leaders valuable tools for crisis mana ...

Looking at how Britain pays its way in the world today. Like Andrew Marr s HISTORY OF MODERN BRITAIN or Michael Palin s HIMALAYA, the book will have a coherence and life beyond the television series, mirroring its basic structure, but looking at some issues in greater depth, and telling additional stories to illustrate some of the ideas. This book is about the things that Britain produces in order to pay its way in the world, ...

This important new book explores the relationship between top management consultant teams and their clients. It presents through a series of case studies, from both the private and public sectors, best-practice consulting at the sharp end of contemporary management across all management disciplines.

Risk management is the identification, assessment and prioritization of risks, and effective risk management is a vital consideration when looking to safeguard your company's commercial future and deal with the latest regulatory requirements. Managing Business Risk will enable your company to maintain the clearest possible controls on risks that may threaten your business while at the same time delivering transparent reporting ...

Organization Development is concerned with using planned and systematic approaches to help develop more effective organizations. This is done by taking an objective look at how an organization is operating, gathering information and then deciding on the most appropriate action to help that organization change and develop. Written by two of the leading experts in the field, Organization Development defines OD and describes how i ...

--People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, ...

Considered the "e;bible"e; on fundraising for independent noncommercial film and video.

For twenty-five years she was a corporate bitch, and now has shifted from bitch to rich! "e;Do you have any idea how hurtful you are to people?"e; Linda asked. She shook her head and did everything she could to avoid eye contact with me. I looked across the room at Sheila, searching for some validation of what Linda had said. All I could see was her slumped in her chair, sitting silently as Brian talked in her ear. As a ...

Do you want your team to succeed beyond your expectations? TIGERS Among Us provides business owners and managers a path for building an authentic team-based work culture. Based on the TIGERS model of collaborative principles - trust, interdependence, genuineness, empathy, risk and success - this book describes breakthrough practices of instilling collaborative values in the workplace. It shows how the creation of an authentic t ...

Do you want your team to succeed beyond your expectations? TIGERS Among Us provides business owners and managers a path for building an authentic team-based work culture. Based on the TIGERS model of collaborative principles - trust, interdependence, genuineness, empathy, risk and success - this book describes breakthrough practices of instilling collaborative values in the workplace. It shows how the creation of an authentic t ...

What would you do if your real estate wealth suddenly dropped 30 percent? Well, that is exactly what happened to the American homeowner in 2009-2010. Real estate in America today is a disaster! Property values have fallen dramatically, resulting in a loss of real estate wealth averaging over $70,000 per household, with a total loss nationwide of 5.5 trillion dollars. Foreclosures are on the rise, and short sales are rampant. H ...

This book is designed to help you make intelligent, informed decisions about your investments and wealth management options by addressing the following: The principles of efficient asset allocation The importance of randomness and the role randomness plays in the financial markets Why we fail to control our emotions Why we do not understand our tolerance for risk Why most investors continue to underperform the market averages a ...

This book is designed to help you make intelligent, informed decisions about your investments and wealth management options by addressing the following: The principles of efficient asset allocation The importance of randomness and the role randomness plays in the financial markets Why we fail to control our emotions Why we do not understand our tolerance for risk Why most investors continue to underperform the market averages a ...

Un libro acerca del pensamiento estrategico y una actitud exitosa para el negocio, !Ponga al elefante en su bolsillo! esta lleno de estrategias practicas sobre mercadotecnia y ventas para ayudarlo a obtener un consumidor gigante, su propio elefante, e incrementar en forma dramatica los ingresos, las ganancias y el exito.

John C. Maxwell ayuda a la gente a contestar diez preguntas poderosas que revelan un futuro en el que se cumplen sus suenos.La mayoria de la gente con la que se encuentra John Maxwell tiene un sueno. De hecho, el ha preguntado a miles acerca de las aspiraciones mas grandes que tienen. Algunos describen su sueno con gran entusiasmo y detalle. Otros se muestran reacios, casi avergonzados de hablar de ello. Independientemente de s ...

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win ...

Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win ...

The dot-com bust may have soured people on e-commerce, but growth in online sales continues to soar. This all-new edition of the best-selling Visual Basic Developer's Guide to E-Commerce with ASP and SQL Server has been completely updated for the .NET technologies, including ASP.NET, ADO.NET (for database connectivity), and Visual Basic .NET. The book offers real-world solutions for programming an online store. You get comprehe ...

Drawing on the diverse views of over 1,300 children in the UK between the ages of 6 and 12, 'Dear BBC' discusses key controversies in the public sphere about children's relationship with the media, especially television drama. Maire Messenger Davies draws on material gathered from an audience research project commissioned by the BBC, based on surveys, structured discussions with children and interviews with programme makers and ...

Making a vital contribution to the theory of the firm, Stephen Dunn, a well-respected up and coming scholar, introduces, analyzes and takes forward a Post-Keynesian theory of the firm which makes a positive contribution to the development of Post-Keynesian economics.